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Top 10 Richest YouTubers in the World and How They Make Their Fortune

YouTube is an extremely powerful medium through which creators have built entire empires based on views, subscribers, and unique content. Over the years, we have seen many YouTubers transform their channels into international brands.

We have researched many sources to prepare this list. Although the information may not be absolutely correct, it is based on the most reliable and recent data available online.

We discuss in this article the current richest YouTuber in the world, including a short summary of how he gained his fortune.

MrBeast

MrBeast is the stage name of Jimmy Donaldson, an American famous YouTuber for extreme challenges, large-scale giveaways, and philanthropic stunts. MrBeast began his YouTube career in 2012 but became overnight a viral sensation with videos such as "Counting to 100,000" and the "Last to Leave" challenge. Among his various businesses, Feastables and Beast Philanthropy are two that he founded.

  • Real Name : Jimmy Donaldson
  • Net Worth : $500 million+
  • Subscribers : 398 million+
  • Youtube Channel Name : MrBeast
How He Makes Money:
  • YouTube Advertisement Revenue – Income generated from billions of views on several highly engaging channels.
  • Brand Sponsorships – Deals with companies that finance or sponsor their viral content.
  • Business Ventures – Revenue generated by brands such as Feastables (snacks), Beast Burger, and Beast Philanthropy.

Jeffree Star

Jeffree Star is a former music artist, American beauty influencer, and entrepreneur known for his daring makeup applications and contentious presence on social media. He began YouTube in 2009, concentrating initially on makeup tutorials and product reviews before developing his own cosmetics line, Jeffree Star Cosmetics, which was enormously successful.

  • Real Name : Jeffrey Lynn Steininger Jr
  • Net Worth : Around $200 million
  • Subscribers : 15 million+
  • Youtube Channel Name : jeffreestar
How She Makes Money:
  • Jeffree Star Cosmetics – The bulk of the revenue comes from his hugely popular makeup brand.
  • YouTube Ad Revenue – Earnings from makeup tutorials, reviews, and lifestyle content.
  • Merchandising and Other Business Ventures – Profits from yak farming and real estate, as well as income from branded merchandise.

Logan Paul

Logan Paul is an American YouTuber, actor, podcaster, and professional wrestler. Since then, Logan has pursued careers in boxing, WWE, and business ventures such as co-founding the energy drink company PRIME.

  • Real Name : Logan Paul
  • Net Worth : Around $150 million
  • Subscribers : 23 million+
  • Youtube Channel Name : Logan Paul
How He Makes Money:
  • YouTube & Podcast Revenue – Income from his YouTube channel and the Impaulsive podcast.
  • Boxing & WWE – High-paying boxing matches and his WWE contract.
  • Business Ventures – Profits from the PRIME energy drink and other entrepreneurial projects.

Jake Paul

Jake Paul is an American YouTuber, actor, and professional boxer who was originally known for his pranks and vlogs on Vine and later YouTube. He started his YouTube career in 2015 and then diversified into music and boxing, making him a controversial as well as prominent figure on the internet.

  • Real Name : Jake Paul
  • Net Worth : Around $100 Million
  • Subscribers : 20.9 million
  • Youtube Channel Name : Jake Paul
How He Makes Money:
  • YouTube Advertisement Revenue - Earnings from viral vlogs, music videos, and content.
  • Boxing Matches – Millions earned from pay-per-view fights and promotions.
  • Brand Deals & Merch Sales – Income from sponsorships and his personal merchandise brand.

Dude Perfect

Dude Perfect is a sports and entertainment collective from the United States, famous for creating trick shots, stunt performance, and comedic video content. The group started its YouTube career in 2009 and comprises five members: Coby Cotton, Cory Cotton, Garrett Hilbert, Cody Jones, and Tyler Toney. Dude Perfect climbed to popularity very soon because of its high-energy content that is strictly family-friendly.

  • Real Name : Coby Cotton, Cory Cotton, Garrett Hilbert, Cody Jones, Tyler Toney.
  • Net Worth : Over $100 million
  • Subscribers : Over 61 million.
  • Youtube Channel Name : Dude Perfect.
How He Makes Money:
  • YouTube Ad Revenue – Earnings from millions of views on their viral videos.
  • Brand Sponsorships - Significant partnerships with sports, technology, and beverage brands.
  • Live Tours & Merchandise – Earnings generated from touring throughout the country in arenas and the sale of branded apparel and gear.

Ryan's World

Ryan's World, formerly Ryan Kaji, is an American young YouTuber famous for toy reviews, science experiments, and educational content. He started his YouTube career in 2015 when he was only 3 years old and soon became one of the most viewed and highest-earning child creators on the platform.

  • Real Name : Ryan Kaji
  • Net Worth : About $100+ million
  • Subscribers : 39+ million
  • Youtube Channel Name : Ryan's World
How He Makes Money:
  • YouTube Ad Revenue - The income generated from millions of views on kid-friendly videos.
  • Merchandise and Toy Sales- Income from the worldwide product category, which includes toys, apparel, and educational supplies.
  • Brand Deals & Licensing – Revenue generated from deals and licensed content with major retailers and streaming platforms.

Like Nastya

Nastya, whose real name is Anastasia Radzinskaya, is a Russian-American child YouTuber, noted for playful and educational videos. She began her YouTube journey in 2016 and went on to become a global sensation with colorful, family-friendly content dubbed in various languages.

  • Real Name : Anastasia Radzinskaya
  • Net Worth : Estimated between $20 million – $260 million.
  • Subscribers : 127 million
  • Youtube Channel Name : Like Nastya
How She Makes Money:
  • YouTube Ad Revenue – Earnings from billions of views across her international channels.
  • Brand Partnerships – Sponsored content with major kid-focused brands.
  • Merchandise Sales- Revenue generated from selling toys, clothing, and educational materials.

PewDiePie

PewDiePie, whose real name is Felix Kjellberg, is a Swedish YouTuber and one of the most subscribed individual creators on the platform. Let's Play videos, particularly those featuring Minecraft and horror games, were the initial source of his fame before he branched out into reaction videos and vlogs. Starting his channel in 2010, PewDiePie became a worldwide internet icon known for his humor and large audience.

  • Real Name : Felix Kjellberg
  • Net Worth : Around $54 million
  • Subscribers : 110 million+
  • Youtube Channel Name : PewDiePie
How He Makes Money:
  • YouTube Ad Revenue- Millions of views on his videos.
  • Sponsorships & Brand Deals – Collaborations with major brands and product placements.
  • Merchandise Sales – That is income from the sale of brand-driven clothing and other items, like Tsuki, which he co-founded with his wife, Marzia.

Markiplier

Markiplier, born Mark Edward Fischbach, is a well-known American YouTuber who makes energetic and comedic gameplay videos, especially about horror games like Five Nights at Freddy's. He began his channel in 2012 and quickly built a large audience thanks to his entertaining commentary, storytelling, and charity livestreams. Additionally, he has pursued acting as a career and is a co-creator of the interactive YouTube Original series In Space with Markiplier.

  • Real Name : Mark Fischbach
  • Net Worth : Around $40 million
  • Subscribers : 37 million+
  • Youtube Channel Name : Markiplier
How He Makes Money:
  • YouTube Ad Revenue – Based on millions of views on his gaming content and original videos.
  • Merch Sales - Via his clothing line, CLOAK, which he co-founded with Jackseptiveye.
  • YouTube Originals & Projects – Revenue from exclusive content and series such as A Heist with Markiplier.

DanTDM

Daniel Middleton, popularly known as DanTDM, is a British YouTuber best known for his Minecraft gameplay. He launched his YouTube channel in 2012 and soon became famous for gaming content that is family-friendly. Besides being a YouTuber, he is also an author and has performed live on tours.

  • Real Name : Daniel Middleton
  • Net Worth : Around $35 million
  • Subscribers : 29 million+
  • Youtube Channel Name : DanTDM
How He Makes Money:
  • YouTube Ad Revenue – Income from ads displayed on his viral videos.
  • Sponsorships & Brand Deals – Collaborations paid with gaming and technology brands.
  • Merchandise and Book Sales - Income generated from the sale of trademarked merchandise and his graphic novel.

YouTube has entered the realm of celebrity, providing creative and hard-working individuals with the opportunity to make huge money. These stars didn't just rely on advertising; they also built brands, businesses, and TV shows from their success.

Despite being in their 20s, some of them are still worth hundreds of millions.

Who is the richest YouTuber in the world today?

The richest YouTuber in the world right now is MrBeast, also known as Jimmy Donaldson. His earnings come from ads, brand deals, and businesses. He tops nearly every list of richest YouTubers globally.

Who is the rich YouTuber that makes the most from giveaways and viral videos?

MrBeast is the rich YouTuber known for giving away millions in viral challenges. His creative content has made him one of the top earners in YouTube history. He's also widely regarded as the most wealthy YouTuber today.

What makes someone one of the richest YouTubers?

The richest YouTubers often earn from multiple sources: YouTube ads, merchandise, sponsorships, and their own companies. They create consistent, viral content. That's how they become a top earner in YouTube globally.

Who’s the richest YouTuber among child creators?

Kids think Ryan Kaji from Ryan's World is the richest YouTuber in the world. His earnings come from videos and global toy sales. He’s also often ranked as one of the most wealthy YouTubers.

Are beauty influencers among the top earners on YouTube?

Yes, Jeffree Star is a rich YouTuber known for his cosmetic line. With millions in product sales and YouTube income, he remains among the richest YouTubers in the beauty space. His lifestyle adds to his net worth.

Is PewDiePie still one of the richest YouTubers?

PewDiePie remains a legend and one of the most wealthy YouTubers. While newer creators like MrBeast have surpassed him in net worth, he’s still a top earner in YouTube with a massive fan base.

How do top earners on YouTube make money outside of ads?

Many of the richest YouTubers earn from business ventures, product launches, and live tours. These include PRIME by Logan Paul or Beast Burger by MrBeast. This is how a rich YouTuber builds an empire.

Who’s the richest YouTuber when it comes to sports content?

Dude Perfect is the richest YouTuber in the world in the sports and trick-shot genre. Their videos, live shows, and brand sponsorships make them top earners in YouTube entertainment.

What makes a YouTuber wealthy or rich?

A rich YouTuber earns a high income, but most wealthy YouTubers turn those earnings into businesses and long-term assets. That’s why creators like MrBeast and Jeffree Star are both richest YouTubers and entrepreneurs.

Who is the richest YouTuber in terms of long-term brand value?

MrBeast is not just the richest YouTuber, but also the one with the biggest brand potential. His channels and companies have redefined YouTube success. He continues to top charts as the most wealthy YouTuber worldwide.

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